Ideas, Insights & Practical Guidance
Practical articles on digital marketing, analytics, websites, advertising, privacy, and the technology behind them. Clear guidance to help you make better decisions, solve problems, and get more from your digital presence.
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Latest Insights
Having a Cookie Banner Doesn’t Mean Your Website Is Compliant
For many companies, cookie compliance feels like a box that has already been checked. A consent platform such as OneTrust, Cookiebot, CookieYes, or another CMP has been installed. A banner appears when someone visits the website. Visitors can accept or reject cookies....
Facebook Spam in Business Messages? How to Spot and What to Do
Why so much spam to Facebook/Meta Business Accounts? Trust me, you are not alone if you get multiple spam messages a day to your business's Facebook and Instagram profiles. There's a reason why business profiles get hit so hard by these fake messages. Here's why:...